Something for Everybody: Brooks’ Reasoning for Monsterism in Frankenste

Like all works that have been educated in English classes, Frankenstein has been elucidated and dissected by understudies and instructors the same for a great part of the twentieth and the entirety of the twenty-first century. The scholarly community is right for doing so in light of the fact that Frankenstein can speak to the interests of understudies. Understudies, instructors and specialists in the zones of medication, brain research, and human science can pertinently examine Frankenstein in their particular fields. Be that as it may, Peter Brooks clarifies in â€Å"Godlike Science/Unhallowed Arts: Language and Monstrosity in Frankenstein† that Shelly had introduced the issue of â€Å"Monsterism† through her language. As indicated by Brooks, Monsterism is expressly and verifiably tended to in Shelly’s language. While this might be right, Brooks does it so that requires immense information on subjects that numerous perusers may not be proficient in. In the wake of summing up and investigating the positive and negative characteristics of Brooks’ work, I will clarify how the association of a wide range of fields of study in writing makes a superior work. Streams endeavors to demonstrate his proposition by first clarifying how the language in quite a while of the book identifies with how the Creature is immense. He implies how the depictions of nature in Frankenstein are increasingly frightful when the Creature is near. For example, a horrible tempest happens during the Creature’s creation and the â€Å"cold gales† in the frosty ice sheets of Mont Blanc encompass Frankenstein when he meets the Creature just because after its creation (Shelly 80). Additionally remarking on the Creature’s story, Brooks finds that his absence of communicated in language and endeavor to comprehend these dialects insinuate the Enlightenment’s respectable savage (594). Streams at that point connects the Creature with Satan and many top... ...ttempts to relate numerous fields to his paper so that regardless of whether the peruser didn’t know a portion of the researchers that were refered to, the peruser could gather the fundamental thought and afterward genuinely comprehend a segment that intrigued you on the off chance that you thought about the sources he was utilizing. Works Cited Creeks, Peter. Supernatural Science/Unhallowed Arts: Language and Monstrosity in Frankenstein. New Literary History 9.3 (1978): 591-605. JSTOR. Web. 15 Oct. 2010. . Shelley, Mary Wollstonecraft, Walter James Miller, and Harold Bloom. Frankenstein, Or, The Modern Prometheus. New York: New American Library, 2000. Print. Yale Office of Public Affairs. Humanities and Social Sciences. Yale Professor Peter Brooks Wins Prestigious Mellon Award. Yale University News. Yale University, 16 Jan. 2008. Web. 21 Oct. 2010. .

Building a Strong Brand Case Study Example | Topics and Well Written Essays - 4000 words

Building a Strong Brand - Case Study Example Inside the business some are scrutinizing the drawn out procedure of candy store in the Nestl gathering, after the organization declared that it needs to situate itself as a wellbeing, nourishment and health organization. Rivalry - Nestl possesses over 25% of the L'Oral magnificence business. When L'Oral bought The Body Shop in May 2006, L'Oral gave back a 14% stake in the reasonable exchange Day Chocolate Company, officially held by The Body Shop. Nestl has been hounded with unfriendly exposure encompassing its morals in child milk creation, and doubtlessly an offer in The Day Chocolate organization would have been illogical. Nestl propelled a reasonable exchange espresso, Partners' Blend, in 2005, which may flag an organization expectation to enter the reasonable exchange chocolate advertise. Item Strategy - Nestl seems, by all accounts, to be following an alternate premium technique, packaging non-palatable items to upgrade blessing status and support value exchange up. Somewhat this might be because of an over-dependence on kid focused on items and character licenses in the portfolio. Be that as it may, by offering non-eatable segments the measure of chocolate is restricted and items may be seen as more beneficial, along these lines dovetailing into the overall Nestl Strategy towards wellbeing. Over the youngster focused on regular chocolate items, Nestl has followed a system of reformulating plans to supplant fake fixings with common enhancing and shading. This is an alternate perspective to the more extensive smart dieting motivation. Brand offering/item portfolio An enormous scope of regular items are accessible, with a solid nearness in oddities. Nestl utilizes the boxed chocolate brands to offer occasional bundling arrangements and buys character licenses to offer items focused to youngsters. Easter - Value-included non-eatable blessings are being added to items as an elective procedure to support premium exchange up. For Easter 2006, Nestle mugs and games included on a Yorkie Subbuteo football egg and furthermore a Milkybar Buckaroo egg. Christmas - The stout chocolate brand Yorkie follows a manly procedure and this was utilized for a few Christmas items. 'Hot Stuff' was a rum enhanced variant propelled for the winter season 2005. A 16 ounces glass loaded up with Yorkie lumps, and a roulette game highlighting a fiery chocolate were likewise accessible. Nestl guarantee that the items fulfilled men's most mainstream leisure activities of drinking and eating fiery food. Different events - A bundling technique is utilized on the Yorkie brand to

What I Did This Summer Entry #6 COLUMBIA UNIVERSITY - SIPA Admissions Blog

What I Did This Summer Entry #6 COLUMBIA UNIVERSITY - SIPA Admissions Blog Anesa Diaz-Uda is a second year MPA student concentrating in Management and Institutional Analysis.   I asked her to share about her internship this past summer and she wrote the following. _______________________________ I spent my summer in Washington, DC working as a Summer Associate for Deloitte Consulting. Deloitte is one of the largest professional services organizations in the world and is one of the Big Four auditors.   However, in DC I worked solely with the Federal Consulting Practice.     It was a pleasure applying the skills I’d garnered at SIPA, and I’m very grateful for the opportunity.   Here’s what I was up to… My client was the Under Secretary of Defense for Intelligence (USD(I)), and I worked with their staff on a Research and Development effort focused on cultural awareness programming.     We sought to employ commercial methodologies to rapidly build source networks capable of providing information to help frame issues in a rich socio-cultural context to answer Department of Defense (DoD) requirements. The project had three distinct phases, and I was able to assist in the first two.   When I first started I conducted an online survey of Internet and classified systems to discover and catalog DoD programs providing cultural awareness products to DoD personnel. Upon completion, we created a metric to determine what programs constituted the DoD’s leading practices, and began conducting personal interviews of the top programs. At this point, I was able to go out on my own to meet with the leadership of these various programs to better determine the strengths and weaknesses of each one.   From here, we began to synthesize our findings to offer a comparative analysis that would eventually become a commercial methodology for DoD cultural awareness programming.   Unfortunately, I had to leave at this point to return to SIPA, but I was impressed and proud of the work I was able to offer our client. I never imagined myself working for DoD, but it was an exciting opportunity, and an area of our federal government I hope to learn much more about. As you can imagine, I was very apprehensive when I first started.   However, my team did an amazing job preparing me with the proper clearances as well as familiarizing me with necessary information and protocol.   I enjoyed my team immensely, and was constantly impressed by their level of expertise and knowledge as well as their kindness. I also got to know my fellow interns.   There were seven of us from public policy programs around the country, and it was great to share stories about our schools, as well as learn more about the different projects we were staffed on.   Deloitte is growing its public policy community within the Consulting practice, and it was an exciting time to be with the firm as well and in DC.   I was and continue to be very pleased with my decision to work for Deloitte this past summer.

The Birth Of The Pill - 962 Words

The arrival of the pill in the spring of 1960 represented both an important step towards bodily autonomy for women, and a ‘new era in the long history of birth control’. For the very first time, there would exist a method of contraception that separated brith control from the act of sexual intercourse, and allowed women total control over their fertility. This caused many commentators to fear that the pill would ‘wreck moral havoc’ on the sexual behaviour of the nation, with some even going as far as to claim that it would lead to adultery and the destruction of the ‘nuclear family’. It was, after all, overwhelmingly mothers who rushed to fill their prescriptions when the pill hit the market at the peak of the baby boom. However, other parties claimed that the pill would cure the ‘social, sexual and political ills of the day†¦ The pill was, bearing in mind the military metaphors that permeated the Cold War, the ‘magic bulletâ₠¬â„¢ that would avert the explosion of the ‘population bomb’.’ By reducing the population, they argued, the pill would alleviate the conditions of poverty that so often seemed to lead to an embrace of communism among ‘third world’ nations. The pill would also booster the nuclear family with the promise of marital bliss, and would foster happy families along the way. ‘As one euphoric husband gushed; ‘with my wife on the pill, any moment is the right moment for love!’. In the eyes of its champions, the pill would be a powerful asset in the fight to maintainShow MoreRelatedBirth Control Of The Pill900 Words   |  4 Pagescommon used birth control by women is the oral pill. This birth control pill is a medication that women take daily to prevent pregnancy. Birth control pills undoubtedly arise confusion as to how they work. Even with all the birth control confusion, the pills are the safest birth control compared to the Depo-Provera shot, IUD, and birth control implant. Birth control pills â€Å"were developed in the 1950s, and were first approved by the FDA in 1960† (â€Å"Birth Control†). The birth control pills are made ofRead MoreThe Birth Control And Contraceptive Pills1173 Words   |  5 PagesBirth control up to this global has been a topic of contention. Abortion is still illegal in many countries, and the issue is still up for debate. Birth control and contraceptive pills, however, are common aspects of family planning. These have been helpful for not only families but also national governments in their bid to control population growth. To achieve this, however, down history, there have been numerous efforts by quite remarkable individuals who dedicated their lives to fight for womenRead MoreThe First Birth Control Pill1141 Words   |  5 Pagesthe help of Planned Parenthood, the first birth control pill is developed by Gregory Pincus, John Rock, and M.C. Chang. However, in 1956 the pill underwent the first human trial. The side effects were less than satisfactory, leading to the development of the first FDA approved oral contraceptive in 1960. By 1965, through the approval for married couples, by the U.S. Supreme Court, to use birth control, one in four women under the age of 45 had used the pill. In 1967 New York State legalized abortionRead MoreThe Counter Birth Control Pills Essay1849 Words   |  8 PagesOver the counter birth control pills have been a topic of discussion for many women. Some might say it would pose many risks such as not receiving medical checkups and not knowing the side effects of birth control pills. Others may see it as a helpful to women because of the convenience of accessing the pills and not having to take time to schedule appointments. Additionally, due to health care and insurance policies some women might not have an easy access to birth control pills but the cost shouldRead MoreThe Birth Control Pill And The Sexual Revolution884 Words   |  4 Pagesopportunities du e to the birth control pill and the Sexual Revolution. It was a great shift in the society because it opened doors for minorities and created an equal treatment men and women. The birth control pill and the subsequent Sexual Revolution made an impact on American’s behaviors and views about sexuality by giving women more power over their bodies and allowing everyone to express their sexuality differently. The birth control pill was the first woman-controlled birth control method to beRead MoreThe Medical Uses Of Birth Control Pills1955 Words   |  8 PagesThe Medical Uses of Birth Control Pills Over twenty eight percent or ten million six hundred women of reproductive age are currently are using birth control pills for various medical reasons. Birth control pills are a synthetic form of the hormones progesterone (a steroid released by the corpus luteum that stimulates the uterus to prepare for pregnancy) and estrogen or oestrogen ( the primary female sex hormone which is responsible for development and regulation of the female reproductive system)Read MoreEssay about Should Public School Students be Given Birth Control Pills?695 Words   |  3 PagesThe question regarding whether or not public schools must offer birth control methods to teenagers remains controversial. There are those who are for birth control being provided in public school and those who are against it. This paper will describe two issues that prove that contraception should indeed be provided within public schools. The first reason is that most Americans support the idea that public schools must provide birth control methods to students. This is according to results obtainedRead MoreBirth Control Essay1027 Words   |  5 PagesBirth control pills should be available without a prescription. Oral contraceptive has been a controversial topic for years. Oral contraceptives are a common form of birth control. Birth control is used to prevent pregnancy by blocking a male’s sperm from fertilizing a female’s egg. Women take birth control to prevent pregnancy. Also, teen women can prevent unwanted pregnancies by having access to over the counter birth control pills. Birth control pills should be available without a prescriptionRead MoreBirth Control Drugs1119 Words   |  5 PagesMany would argue that birth control pills should not be sold without having insurance, however they should be. Statistics show that 80% of women use birth control for more than just having protected sex. Birth control pills are mostly viewed as just for sex, but there are many other uses for birth control. Birth control pills can be used for hormone control, to help acne, and they also help maintain a normal and regulated period. Birth control pills should be sold to not only teenage girls, butRead MoreBirth Control Is The Practice Of Preventing Unwanted Pregnancies1177 Words   |  5 Pagesthis process to obtain birth control pills. According to merriam-webster.com, birth control is the practice of preventing unwanted pregnancies; it used all around the world. There are many different contraceptive types that people use to prevent unwanted pregnancies, including, but not limited to, condoms, vaginal rings, sponges, implants, shots, abstinence, and birth control pills. Practicing safe sex should be ready option for all people. Men wear condoms while women take birth control; it is as simple

Social Work Essay - 1632 Words

This essay will discuss social divisions; social exclusion and social inclusion, of which there are many definitions and interpretations. Social divisions and Social exclusion has been around for many years. Social exclusion was first noticed in France in 1970s in relation to people who fell outside the range of the social insurance system, such as disabled people, lone parents and the young unemployed (Townsend and Kennedy, 2004). Before 1997 Social exclusion was referred to as ‘poverty’, which means where people lack many of the opportunities that are available to the average person (Palmer; 2010). However for the purpose of this assignment, it will focus on homelessness as a social division, the relationship between exclusion and†¦show more content†¦One interpretation of social exclusion comes from the European Commission’s recent Joint Report ,which states ‘social exclusion is a process where individuals are made to feel pushed out and prevented from participating in society, due to poverty or lack of education. This may result in discrimination, resulting in exclusion from jobs, an income, limited education, lack of social and community opportunities and possibly feeling powerless’ (Europa, 2003). A structural view from Field (1989) and Dahrendorf (1987) who believe it is the structures in society that exclude people. Another, interpretation from the Social Exclusion Unit London (SEU) states social exclusion is a shorthand label for what can happen when individuals or areas suffer from a combination of linked problems such as unemployment, poor skills, low incomes, poor housing, high crime environments, bad health and family breakdown (SEU 1997). Pierson (2010) suggests that poverty, low income, lack of access to the job market, low or non existent social support, the effect of the area and the exclusion from services are all ways to socially exclude people from society. Thompson (2010) believes that social location affects people’s life chances, due to where people are born and where they live, arguing that people have no choice/control over what position they are within society and depending on their location within the structureShow MoreRelatedSocial Work As A So cial Worker1414 Words   |  6 Pagesreasoning. What makes social work idiosyncratic unlike the rest is the willingness and passion to promote human well-being. I yearn and hunger to see growth of what is already innate. That is the reason psychology became my undeclared major. My ignorance of the social work role did create misconceptions and fears. I knew I had to be in some helping profession. I was not sure if I would do so through occupational therapy, psychology, teaching, or social work. I wanted to be a social worker, but I wasRead MoreSocial Workers And Social Work950 Words   |  4 Pages The social work profession is a profession that is created with educated professionals, social workers, which make important contributions to society by helping society’s most vulnerable individuals, families, and groups. Social workers assist vulnerable populations with enhancing their social functioning, meeting their needs, and solving problems. Social policies are a key component in the success of the social workers ability to help the vulnerable. â€Å"Social policies are the laws, rules, and regulationsRead MoreSocial Workers And Social Work1652 Words   |  7 Pageslarge component of the social work profession is cultural competency. According to the National Association of Social Workers, in order to be culturally competent, social workers should understand culture and its’ role in society (National Association of Social Workers [NASW], 2008). Social workers should be able to recognize the strength of each culture, have knowledge of their clients’’ cultures, and provide culturally sensitive services to each individual with whom they work with (NASW, 2008). IsRead MoreSocial Work Management and Its Relevance to the Social Work Profession8635 Words   |  35 PagesSOCIAL WORK MANAGEMENT AND ITS RELEVANCE TO THE SOCIAL WORK PROFFESSION LAUREN DA SILVA Introduction. ...........................................................................................................4 The social work profession ........................................................................................5 {text:list-item} {text:list-item} {text:list-item} {text:list-item} Definition of management.......................Read MoreWhat Is Social Work?853 Words   |  4 PagesWHAT IS SOCIAL WORK? As a little kid when people would ask me what I wanted to be when I grow up, I honestly didn’t know but somehow the words â€Å"doctor† or â€Å"lawyer† would come out of my mouth. I knew early on that I wanted to help people and when we would have the career fair at school, the doctors or the lawyers were the ones who said they helped other individuals. In those early years of life I wasn’t exposed to many things but I was always eager to learn. As time passed and people asked me whatRead MoreSocial Work Is The Profession735 Words   |  3 PagesI. Social Work is the profession by which to help others in need A. Social Workers Assess and Advocate for others in need B. They work as an intermediary to connect people with helpful services II. Older population A. Any individual over the age of 65 is apart of the older population B. The Older population is growing and there for more services will need to be utilized because people are living longer C. With more services being utilized more cost will incur D. 40% of people need assistance andRead MoreSocial Work As A Profession1309 Words   |  6 PagesSocial work as a profession is a universal and opportunistic field. The field itself ranges from placements in mental health to even education. One of the most prominent and growing areas in the field is medical social work. According to the NASW, social workers in hospitals and medical centers provide frontline services to patients with conditions spanning the entire healthcare continuum. Medical social work includes settings such as hospitals, clinics, nursing homes, rehabilitation centers, etcRead MoreThe Levels Of Social Work1314 Words   |  6 PagesMicro-level social work involves working with individuals, whereas, macro-level social work involves improving conditions on a larger scale, for groups of people such as a community. The levels of social work practice are not only related, but they influence each other and often display characteristics of a cause and effect relations hip. 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Possessing a genuine personality, empathy, displaying compassion, and being transparent are all healthy characteristics to have as a social worker. These qualities make social work practice with individuals, families, and treatment groups easier and more enjoyable. From experience the more genuine you are to a client the more

Walgreens Analysis Free Essays

Walgreens Strategy Analysis Retailing: MKTG 3740 B April 7, 2013 I. History and Mission Statement Walgreens has grown from a small, neighborhood-oriented drug store to a trusted, national pharmacy. Founded in 1901 by Charles R. We will write a custom essay sample on Walgreens Analysis or any similar topic only for you Order Now Walgreen, the company bloomed from a commitment made to perseverance. Walgreen came from Dixon, Illinois at the age of sixteen, working an unpleasant job at a drug store after he lost a portion of a finger that left him incapable of continuing a career in athletics. He left with an ambition of entrepreneurship as the flourishing city of Chicago welcomed him with the booming pharmacy business. Devoted to his goal, Walgreen worked his way through gaining experience and financial stability within the growing industry. His work experience through jobs with different pharmacies allowed Walgreen to analyze the strengths and weaknesses in their business operations. Focusing on the gaps in service and the needs by customers that were not being met, Walgreen had an opportunity to capitalize on the industry’s shortcomings by opening his own pharmacy. After earning enough money to put a down payment on a loan for the store that he was working in at the time from Isaac Blood, Walgreen finally owned a store in a great location just south side of Chicago in a prosperous area. He renovated the space, employed a colleague, broadened the selection of products offered, and priced at a fair rate to improve efficiency. One of the differentiating strategies that Walgreen implemented was through utilizing his development of the â€Å"two-minute† drill. This service allowed a local customer to call Walgreen’s store, request an item, and have it delivered by one of Walgreen’s handymen within two minutes of the customer calling. The good reputation of his service spread quickly among the community. The next chapter in Walgreens store innovation and competitive edge was his idea to sell hot food items during the winter, cooked by his wife, Myrtle Walgreen. The trend of that time for many businesses was to have a soda fountain that served cold drinks and milkshakes, which Walgreen also served during the hot summer months. His approach to customer service carried through to winter months with the hot food serving, while his competitors failed to keep up with what would eventually become an essential part of drug store business. Walgreen’s store was growing at a strong pace. By 1929, he had 525 operating stores, 633 in 1975, and hit one thousand open stores in 1984. Today, Walgreens opens around 425 new stores, on average, each year. Through the company’s mission statement, Walgreens strives to be the most trusted and innovative pharmacy with health and wellness solutions and serve consumers across the U. S. Walgreen set out to help people get well and stay well. With constant innovations in technology and customer satisfaction, the company is expected to continue to soar. II. Key events that shaped the company Over the past century, there have been economic conditions, changes in demographics, technological advancements, and competitive pressures that Walgreens has had to face and overcome. The first major event that shaped the company was the featuring of the soda fountain in the store in 1909, which lead to the introduction of the malted milkshake that became an American icon. Although a minor triumph at the time, the milkshake attributed to the growth of the company overall. The next event to affect the company hit hard. The Great Depression was a difficult time for most businesses and many were dying out and closing. Walgreens, though vulnerable itself, was able to push through this time by implementing the value of marketing. Through smart advertising and innovations in customer service, Walgreens not only survived the depression but also was able to help by employing workers and added to its testament of always being able to adapt to the changing times. After the death of Charles Walgreen in 1939, his son took over the president position in the company. Fast-forwarding to the next significant even in 1950, when Walgreens opened its first small, self-service store. This event is representative of the innovation and move toward the future that Walgreens will continue to see. A jump to 1975 is a marker of importance as the company reached $1 billion in net sales. In 1999, Walgreens. com opened, offering a convenient shopping experience for its customers online. Today, them most influential growth strategy Walgreens has implemented is the partnership with Alliance Boots to form the world’s first pharmacy-led enterprise. The two brands coming together will position Walgreens for growth in the long-term by transforming Walgreens drug stores into a community, daily living destination while expanding across new avenues of markets and reinventing cost structures. III. Key Financial Data The financial highlights from the income statement of Walgreens Co. n 2012 include a net sales figure of $71,633 million; a decrease of 0. 8% from the previous year. Net sales combined with a cost of sales of $51,291 million lead to a gross profit of $20,342 million; again, down from the previous year by 0. 7%. A net earnings comparison shows a 21. 6 % decrease from $2,714 million in 2011 to $2,127 in 2012. Some in-store sales figures help explain some declines with a prescription sales decrease of 3. 1% and front-end sales increase of 3. 6%. These key financial figures represent a trend in diminishing profits for Walgreens in prescription drugs for the past fiscal year, but a growth in front-end sales, which is an indicator of pharmacy-related issues. IV. The drug store industry analysis As an industry that has been around since the late 19th century, the drug store is comprised of staples and pharmaceuticals retailing. History of the industry recalls the first drug store being opened in 1823 and strictly worked with pharmaceuticals under the first registered pharmacist. As the tores became more popular and customers’ needs grew for different products, the industry transitioned into including staple items. Today, the average retail products include (but not limited to): prescriptions, food, cosmetics, toiletries, and tobacco products, but dominate in the pharmaceutical department that holds the highest profit. Chain drug stores currently possess the greatest market share in the industry when compared to independen t stores and the majority are incorporated at 76% of all drug store firms. Among the top three company chains are CVS, Walgreens, and Rite Aid. This segment within the industry is highly competitive with demand growing. V. The future of drug stores With demographics changing, especially within the U. S. , the future of drug stores is expected to transform their product offerings. A shift to concentration on prescription drugs sales, as the general public grows older, will be responsible for a decline in products that are no longer demanded as staple items (ex. beauty aids and fragrances). A growing trend seen in the current market is self-diagnosis and self-treatment along with the addition of generic drug sales. Customers are being offered a generic drug alternative for a lower price and are becoming more inclined to self-treating without the help of a pharmacist. Another movement towards the future includes implementing advancements in technology. Many stores currently use self-serve checkouts and photo printing booths. Advancements in electronic prescription filling and ordering refills online are playing a big role in development. Therefore, a broader depth of target market research and differentiation in product offering based on research results may be beneficial to the survival and growth of the drug store industry. VI. SWOT analysis of Walgreens Strengths and weaknesses Walgreens, as mentioned before, is one of the leading examples of success within the drug store industry. A continuous need for improvement and adaptation to the changing market keeps Walgreens alert and attentive, in step with customer wants, which serves as one of its major strengths. The past 3 decades for Walgreens have been those of growth and exceeding competitive sales. The use of technology incorporated in Walgreens store operations allows the company to receive and analyze real-time sales data and customer interaction. Systems such as the POS (Point of Sale) and RFID (Radio Frequency Identification) generate up-to-date information on impact of certain store displays on sales and record marketing data needed to maximize profits. In order to serve customers more effectively, Walgreens offers convenient services online, such as photo printing and prescription call-ins. The implementation of technology as a tool for tracking data and servicing is another strength of the company. Walgreens offers a loyalty program to its customers to further improve on customer satisfaction. The reward program, called Balance Rewards, is a point-based system that gives discounts and coupons to customers whenever they use the loyalty card and earn points. Many ways to earn points include filling prescriptions, purchasing certain items in-store and online, using the mobile app to purchase items, and a Steps with Balance Rewards that tracks when the customer is living a healthy lifestyle. The customer can redeem his or her rewards for more coupons and discounts on future purchases. While the success of Walgreens is prevalent, weaknesses within the company prevent Walgreens from reaching perfection. A major weakness and concern for the company is opening too many stores. This may seem strange, considering the growth in demand for more stores is perceived as a positive characteristic, but cannibalizing their own market at the growing pace could lead to a mass reduction in sales and revenue by stealing customers from their current top selling stores. As Walgreens is always adapting to its market and looking for new opportunities, an important factor to look into would be limiting how many new stores they are opening and evaluating their product portfolio. Threats and opportunities Threats are inherent in any business. Competition would not be possible without external threats. The biggest threat to Walgreens is the rise in grocery store and supermarket discounters. Before, drug stores competed against other drug stores and pharmacies in a highly competitive market. Now, stores like Target and Kroger are offering prescription drug services and are able to do so at a discounted rate. Since these stores carry a much larger assortment of products and more SKUs than a typical drug store, they operate at lower costs and charge a cheaper price. The current economic state poses a threat to businesses everywhere. Within the drug industry, the cut from Medicaid in 2007, by $3. 6 billion, impacted many pharmacies and affected the sales of generic drugs in the U. S. Today, uncertainty around the long-term viability of the Affordable Care Act is threatening the insurance industry, or at least the affordability of coverage. Currently, about half of the states in the U. S. are refusing to participate in the new insurance exchange program, which is driving insurance rates up drastically. Moving away from the challenges of business, opportunities also present themselves within the industry. One opportunity that Walgreens may be looking into is how to market more towards the generation it has been growing with: the baby boomers. This market is the general population that is now getting older and has the most experience with Walgreens. As this generation ages, their needs change and require different products. More prescriptions for aging health issues need to be filled and less beauty supplies are being purchased, for example. The opportunity to transition and focus on this particular market could benefit Walgreens’s sales. Further prospects for Walgreens includes going global. International business opportunities offer drug stores an entire new market, which if executed correctly, can be a major growth possibility. It’s easy to oversaturate a market when operated domestically, as is the case is for Walgreens in the U. S. , so expanding past our borders to different nations may be a prospective move for the company. If there was only one opportunity Walgreens should take on, it would be most important to increase the sales of non-prescription items. Although marketing towards the older generation and profiting from more prescription fills is demanded, incorporating the sales of items that people will buy, as a related product to their main purchases, will boost profit. VII. Competitor’s strengths and weaknesses Walgreens’s biggest competitor is CVS (Convenience, Value, and Service). CVS Caremark is the largest, most profitable drug store/ retailer in the U. S. Strengths CVS Caremark operates under three different retailing segments: the CVS pharmacy, Caremark pharmacy services, and its MinuteClinic. Under these three segments, CVS is able to offer its customers lower prices, loyalty programs, cover over two thousand healthcare plans, and operate a walk-in clinic service. Through their services, CVS is able to hold the strongest market share at almost 20% of the prescription drug market. It also has one of the largest loyalty programs for customers; more than 500 million customers who use the loyalty card through the Extra Care program. CVS has made substantial investments in technology and incorporating it into their programs. The company’s strengths have lead them to push a revenue of over $100 billion and net income of $4 billion. Weaknesses The only complaints to come from a customer’s point of view at CVS is that the store consistency varies occasionally, meaning one CVS store may be too different in product offering than another CVS store, which confuses some customers. The employee turnover rate is also higher than ideal for a large company operating many stores, meaning focus should include keeping employees happy with more benefits. VIII. Key competition comparison Similarities Both Walgreens and CVS have loyalty programs that they use to reward customers and offer valuable customer data. Using a customer rewards program to offer coupons and discounts builds loyalty to that company’s brand and image. This incentive strategy has worked well for both companies. However, they differ in the way each one works. At CVS, when a customer purchases multiple items in one transaction, the reward points/ coupons are split amongst the items within the one transaction. The customer receives more incentive with each purchase whereas at Walgreens, the reward is based on the number of transactions only. A customer can purchase the same number of items in each store, but receive more reward points/ coupons at CVS. Differences When compared to CVS, Walgreens carries more of a â€Å"mom and pop† store reputation, which benefits their image. The company’s stores are all linked, making it easier for customers to get prescriptions filled at any Walgreen store, which is an advantage over CVS. Walgreens also offers prescription labels and in-store advertising in other languages and is open 24 hours in many locations across the U. S. , another incentive that CVS does not offer. These distinctive traits represent Walgreens’s commitment to pleasing its customer and fulfilling needs. CVS is differentiated from Walgreens through store layout and product offering. CVS stores are known to be larger and customer more customer-friendly in space and appearance than Walgreens. CVS has also brought in more net revenue, over $100 billion as compared to Walgreens at $75 billion, leading by about $25 billion. As mentioned earlier, Walgreens has seen a diminishing performance, financially, while CVS is rising. IX. Recommendations The first recommendation for Walgreens to move towards better sales and profits in the future would be to capitalize on the baby boomer generation. As explained before, this would require readjusting the marketing platform to appeal to more prescription sales and aging health products. This strategy has potential for short-term and long-term growth. The second recommendation would be to become aware of cannibalizing its own market. This strategy would lessen the investments in real estate space being made currently. Instead of opening more and more new stores each year, the company should focus on evaluating and expanding the current services in each existing store. Innovations in store layouts and product differentiation in the existing stores may help individual store sales and not oversaturate the market with too much of the same thing. The final recommendation for Walgreens is to enhance its customer service through the convenience factor. Developing more online services will help also help the aging generation as it becomes more difficult for them to get in a car and drive to a brick-and-mortar store. This kind of innovation is what customers like to see in businesses and the company will be benefiting from the multichannel strategy. X. References CVS Caremark |. (n. d. ). CVS Caremark |. Retrieved April 7, 2013, from http://info. cvscaremark. com/ Page Through Our Past: Page 4 | Our History | Walgreens. (n. d. ). Welcome to Walgreens – Your Home for Prescriptions, Photos and Health Information. Retrieved April 7, 2013, from http://www. walgreens. com/marketing/about/history/hist4. jsp How to cite Walgreens Analysis, Papers

Walgreens Analysis Free Essays

Walgreens Strategy Analysis Retailing: MKTG 3740 B April 7, 2013 I. History and Mission Statement Walgreens has grown from a small, neighborhood-oriented drug store to a trusted, national pharmacy. Founded in 1901 by Charles R. We will write a custom essay sample on Walgreens Analysis or any similar topic only for you Order Now Walgreen, the company bloomed from a commitment made to perseverance. Walgreen came from Dixon, Illinois at the age of sixteen, working an unpleasant job at a drug store after he lost a portion of a finger that left him incapable of continuing a career in athletics. He left with an ambition of entrepreneurship as the flourishing city of Chicago welcomed him with the booming pharmacy business. Devoted to his goal, Walgreen worked his way through gaining experience and financial stability within the growing industry. His work experience through jobs with different pharmacies allowed Walgreen to analyze the strengths and weaknesses in their business operations. Focusing on the gaps in service and the needs by customers that were not being met, Walgreen had an opportunity to capitalize on the industry’s shortcomings by opening his own pharmacy. After earning enough money to put a down payment on a loan for the store that he was working in at the time from Isaac Blood, Walgreen finally owned a store in a great location just south side of Chicago in a prosperous area. He renovated the space, employed a colleague, broadened the selection of products offered, and priced at a fair rate to improve efficiency. One of the differentiating strategies that Walgreen implemented was through utilizing his development of the â€Å"two-minute† drill. This service allowed a local customer to call Walgreen’s store, request an item, and have it delivered by one of Walgreen’s handymen within two minutes of the customer calling. The good reputation of his service spread quickly among the community. The next chapter in Walgreens store innovation and competitive edge was his idea to sell hot food items during the winter, cooked by his wife, Myrtle Walgreen. The trend of that time for many businesses was to have a soda fountain that served cold drinks and milkshakes, which Walgreen also served during the hot summer months. His approach to customer service carried through to winter months with the hot food serving, while his competitors failed to keep up with what would eventually become an essential part of drug store business. Walgreen’s store was growing at a strong pace. By 1929, he had 525 operating stores, 633 in 1975, and hit one thousand open stores in 1984. Today, Walgreens opens around 425 new stores, on average, each year. Through the company’s mission statement, Walgreens strives to be the most trusted and innovative pharmacy with health and wellness solutions and serve consumers across the U. S. Walgreen set out to help people get well and stay well. With constant innovations in technology and customer satisfaction, the company is expected to continue to soar. II. Key events that shaped the company Over the past century, there have been economic conditions, changes in demographics, technological advancements, and competitive pressures that Walgreens has had to face and overcome. The first major event that shaped the company was the featuring of the soda fountain in the store in 1909, which lead to the introduction of the malted milkshake that became an American icon. Although a minor triumph at the time, the milkshake attributed to the growth of the company overall. The next event to affect the company hit hard. The Great Depression was a difficult time for most businesses and many were dying out and closing. Walgreens, though vulnerable itself, was able to push through this time by implementing the value of marketing. Through smart advertising and innovations in customer service, Walgreens not only survived the depression but also was able to help by employing workers and added to its testament of always being able to adapt to the changing times. After the death of Charles Walgreen in 1939, his son took over the president position in the company. Fast-forwarding to the next significant even in 1950, when Walgreens opened its first small, self-service store. This event is representative of the innovation and move toward the future that Walgreens will continue to see. A jump to 1975 is a marker of importance as the company reached $1 billion in net sales. In 1999, Walgreens. com opened, offering a convenient shopping experience for its customers online. Today, them most influential growth strategy Walgreens has implemented is the partnership with Alliance Boots to form the world’s first pharmacy-led enterprise. The two brands coming together will position Walgreens for growth in the long-term by transforming Walgreens drug stores into a community, daily living destination while expanding across new avenues of markets and reinventing cost structures. III. Key Financial Data The financial highlights from the income statement of Walgreens Co. n 2012 include a net sales figure of $71,633 million; a decrease of 0. 8% from the previous year. Net sales combined with a cost of sales of $51,291 million lead to a gross profit of $20,342 million; again, down from the previous year by 0. 7%. A net earnings comparison shows a 21. 6 % decrease from $2,714 million in 2011 to $2,127 in 2012. Some in-store sales figures help explain some declines with a prescription sales decrease of 3. 1% and front-end sales increase of 3. 6%. These key financial figures represent a trend in diminishing profits for Walgreens in prescription drugs for the past fiscal year, but a growth in front-end sales, which is an indicator of pharmacy-related issues. IV. The drug store industry analysis As an industry that has been around since the late 19th century, the drug store is comprised of staples and pharmaceuticals retailing. History of the industry recalls the first drug store being opened in 1823 and strictly worked with pharmaceuticals under the first registered pharmacist. As the tores became more popular and customers’ needs grew for different products, the industry transitioned into including staple items. Today, the average retail products include (but not limited to): prescriptions, food, cosmetics, toiletries, and tobacco products, but dominate in the pharmaceutical department that holds the highest profit. Chain drug stores currently possess the greatest market share in the industry when compared to independen t stores and the majority are incorporated at 76% of all drug store firms. Among the top three company chains are CVS, Walgreens, and Rite Aid. This segment within the industry is highly competitive with demand growing. V. The future of drug stores With demographics changing, especially within the U. S. , the future of drug stores is expected to transform their product offerings. A shift to concentration on prescription drugs sales, as the general public grows older, will be responsible for a decline in products that are no longer demanded as staple items (ex. beauty aids and fragrances). A growing trend seen in the current market is self-diagnosis and self-treatment along with the addition of generic drug sales. Customers are being offered a generic drug alternative for a lower price and are becoming more inclined to self-treating without the help of a pharmacist. Another movement towards the future includes implementing advancements in technology. Many stores currently use self-serve checkouts and photo printing booths. Advancements in electronic prescription filling and ordering refills online are playing a big role in development. Therefore, a broader depth of target market research and differentiation in product offering based on research results may be beneficial to the survival and growth of the drug store industry. VI. SWOT analysis of Walgreens Strengths and weaknesses Walgreens, as mentioned before, is one of the leading examples of success within the drug store industry. A continuous need for improvement and adaptation to the changing market keeps Walgreens alert and attentive, in step with customer wants, which serves as one of its major strengths. The past 3 decades for Walgreens have been those of growth and exceeding competitive sales. The use of technology incorporated in Walgreens store operations allows the company to receive and analyze real-time sales data and customer interaction. Systems such as the POS (Point of Sale) and RFID (Radio Frequency Identification) generate up-to-date information on impact of certain store displays on sales and record marketing data needed to maximize profits. In order to serve customers more effectively, Walgreens offers convenient services online, such as photo printing and prescription call-ins. The implementation of technology as a tool for tracking data and servicing is another strength of the company. Walgreens offers a loyalty program to its customers to further improve on customer satisfaction. The reward program, called Balance Rewards, is a point-based system that gives discounts and coupons to customers whenever they use the loyalty card and earn points. Many ways to earn points include filling prescriptions, purchasing certain items in-store and online, using the mobile app to purchase items, and a Steps with Balance Rewards that tracks when the customer is living a healthy lifestyle. The customer can redeem his or her rewards for more coupons and discounts on future purchases. While the success of Walgreens is prevalent, weaknesses within the company prevent Walgreens from reaching perfection. A major weakness and concern for the company is opening too many stores. This may seem strange, considering the growth in demand for more stores is perceived as a positive characteristic, but cannibalizing their own market at the growing pace could lead to a mass reduction in sales and revenue by stealing customers from their current top selling stores. As Walgreens is always adapting to its market and looking for new opportunities, an important factor to look into would be limiting how many new stores they are opening and evaluating their product portfolio. Threats and opportunities Threats are inherent in any business. Competition would not be possible without external threats. The biggest threat to Walgreens is the rise in grocery store and supermarket discounters. Before, drug stores competed against other drug stores and pharmacies in a highly competitive market. Now, stores like Target and Kroger are offering prescription drug services and are able to do so at a discounted rate. Since these stores carry a much larger assortment of products and more SKUs than a typical drug store, they operate at lower costs and charge a cheaper price. The current economic state poses a threat to businesses everywhere. Within the drug industry, the cut from Medicaid in 2007, by $3. 6 billion, impacted many pharmacies and affected the sales of generic drugs in the U. S. Today, uncertainty around the long-term viability of the Affordable Care Act is threatening the insurance industry, or at least the affordability of coverage. Currently, about half of the states in the U. S. are refusing to participate in the new insurance exchange program, which is driving insurance rates up drastically. Moving away from the challenges of business, opportunities also present themselves within the industry. One opportunity that Walgreens may be looking into is how to market more towards the generation it has been growing with: the baby boomers. This market is the general population that is now getting older and has the most experience with Walgreens. As this generation ages, their needs change and require different products. More prescriptions for aging health issues need to be filled and less beauty supplies are being purchased, for example. The opportunity to transition and focus on this particular market could benefit Walgreens’s sales. Further prospects for Walgreens includes going global. International business opportunities offer drug stores an entire new market, which if executed correctly, can be a major growth possibility. It’s easy to oversaturate a market when operated domestically, as is the case is for Walgreens in the U. S. , so expanding past our borders to different nations may be a prospective move for the company. If there was only one opportunity Walgreens should take on, it would be most important to increase the sales of non-prescription items. Although marketing towards the older generation and profiting from more prescription fills is demanded, incorporating the sales of items that people will buy, as a related product to their main purchases, will boost profit. VII. Competitor’s strengths and weaknesses Walgreens’s biggest competitor is CVS (Convenience, Value, and Service). CVS Caremark is the largest, most profitable drug store/ retailer in the U. S. Strengths CVS Caremark operates under three different retailing segments: the CVS pharmacy, Caremark pharmacy services, and its MinuteClinic. Under these three segments, CVS is able to offer its customers lower prices, loyalty programs, cover over two thousand healthcare plans, and operate a walk-in clinic service. Through their services, CVS is able to hold the strongest market share at almost 20% of the prescription drug market. It also has one of the largest loyalty programs for customers; more than 500 million customers who use the loyalty card through the Extra Care program. CVS has made substantial investments in technology and incorporating it into their programs. The company’s strengths have lead them to push a revenue of over $100 billion and net income of $4 billion. Weaknesses The only complaints to come from a customer’s point of view at CVS is that the store consistency varies occasionally, meaning one CVS store may be too different in product offering than another CVS store, which confuses some customers. The employee turnover rate is also higher than ideal for a large company operating many stores, meaning focus should include keeping employees happy with more benefits. VIII. Key competition comparison Similarities Both Walgreens and CVS have loyalty programs that they use to reward customers and offer valuable customer data. Using a customer rewards program to offer coupons and discounts builds loyalty to that company’s brand and image. This incentive strategy has worked well for both companies. However, they differ in the way each one works. At CVS, when a customer purchases multiple items in one transaction, the reward points/ coupons are split amongst the items within the one transaction. The customer receives more incentive with each purchase whereas at Walgreens, the reward is based on the number of transactions only. A customer can purchase the same number of items in each store, but receive more reward points/ coupons at CVS. Differences When compared to CVS, Walgreens carries more of a â€Å"mom and pop† store reputation, which benefits their image. The company’s stores are all linked, making it easier for customers to get prescriptions filled at any Walgreen store, which is an advantage over CVS. Walgreens also offers prescription labels and in-store advertising in other languages and is open 24 hours in many locations across the U. S. , another incentive that CVS does not offer. These distinctive traits represent Walgreens’s commitment to pleasing its customer and fulfilling needs. CVS is differentiated from Walgreens through store layout and product offering. CVS stores are known to be larger and customer more customer-friendly in space and appearance than Walgreens. CVS has also brought in more net revenue, over $100 billion as compared to Walgreens at $75 billion, leading by about $25 billion. As mentioned earlier, Walgreens has seen a diminishing performance, financially, while CVS is rising. IX. Recommendations The first recommendation for Walgreens to move towards better sales and profits in the future would be to capitalize on the baby boomer generation. As explained before, this would require readjusting the marketing platform to appeal to more prescription sales and aging health products. This strategy has potential for short-term and long-term growth. The second recommendation would be to become aware of cannibalizing its own market. This strategy would lessen the investments in real estate space being made currently. Instead of opening more and more new stores each year, the company should focus on evaluating and expanding the current services in each existing store. Innovations in store layouts and product differentiation in the existing stores may help individual store sales and not oversaturate the market with too much of the same thing. The final recommendation for Walgreens is to enhance its customer service through the convenience factor. Developing more online services will help also help the aging generation as it becomes more difficult for them to get in a car and drive to a brick-and-mortar store. This kind of innovation is what customers like to see in businesses and the company will be benefiting from the multichannel strategy. X. References CVS Caremark |. (n. d. ). CVS Caremark |. Retrieved April 7, 2013, from http://info. cvscaremark. com/ Page Through Our Past: Page 4 | Our History | Walgreens. (n. d. ). Welcome to Walgreens – Your Home for Prescriptions, Photos and Health Information. Retrieved April 7, 2013, from http://www. walgreens. com/marketing/about/history/hist4. jsp How to cite Walgreens Analysis, Papers

Saving Private Ryan free essay sample

Saving Private Ryan brings back to life the real heroes that fought in the war. The film ‘Saving Private Ryan’ opens with an establishing shot, which includes a close up of a muted American flag. The flag is muted because it is a sign of patriotism and respect. This is accompanied with somber music to make the scene very emotive and serious. This opening shows us that the film is not going to be like the rest, it is unique. Spielburg also said â€Å" the last thing I wanted to do in this picture was use the war simply as a spring board for action adventure. I was looking for realism all the time†. The next shot we see is a panning shot, following an old man. Spielburg uses this shot to make us concentrate on the old man, and to make us form a relationship with him. As the panning shot follows the old man and zooms out, we see he has a family behind him, supporting him. We will write a custom essay sample on Saving Private Ryan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The old man comes to a cemetery. With the camera still following him, he hesitates. We then see a long shot of graves/crosses. The old man then collapes, and we see an extreme close up of his eyes. This is used to show the intensity of the old mans feelings, and pain. The next scene goes back into the past after seeing the old man’s haunted eyes. It opens with an establishing shot telling us that we have gone back to June 6th 1944. This is used to tell us the date and to show us the setting. A handheld camera is used to make us feel like we are one of the soldiers. We close up’s of different men, which shows us different emotions of the soldiers. We are shown that all of them are afraid even the captain. Then we see an extreme close up of the captains shaking hands. The shaking hands inform us that not only were the un-experianced soldiers scared but their captain was terrified too. There is a shot of a soldier with a cross. The soldier prays and kisses the cross. This shows some people are turning to god for help. A man also shouts â€Å"God be with you! †, this shows us God is very important to the men. The boat is full of fear, and chaos, withmen that have never been to war. Some men are even being sick. In the background we can hear gun shots, explosions and very violent waves. The diologe is very quiet. This hsows us that the men on the boat could hardly hear each other, all the could hear was destruction and violence. Next we see a close up of the men opening up the boat, and seeing how they are just shot down like a shooting line up. As the soldiers come off the boat we see a close up of a man struggling to get to the surface. Whilst he is fighting his way to the surface he suffocates. It tells us that not only were people shot but there were other reasons to why they died. Whilst we see the man drowning, we are shown two men making their way to the shore. On their way to the shore they are shot. The sea is a crimson red from the amount of men that have been killed. The film colour is muted apart from the colour of blood and fire. This is to show the audience the intensity of death and destruction. As we get onto the shore, the handheld camera is used , again to put the audience into the shoes of a soldie. It gives us the impression that we are protecting our selves from the natzi’s. Also it gives us a relationship with all of the men on the beach, like they are out team. It makes us feel like we are seeing our team mates, our friends, even our family being killed. During the scene the only thing you can hear is the sound of guns, explosions, death, basicly destruction. Then we see a close up of captain miller. The music and sound stops, and we see all of the men being shot and all we see is death and fear. A man looking for his arm a trying to find someone to put it back on is shown. The captain see’s a boat and several mean on fire, this shows American soldiers seem to be nothing compared to the German’s. German’s control the beach. The captain puts his helmet on, and we see a soldier trying to say something but we cannot hear him. As the sound returns, the soldier asks the captain again, â€Å"what the hell do we do now sir ? † there are men turning to the scared and confused captain miller for help. There is a panning shot which follows the captain as he makes his way further into the beach. Next a long shot is shown whilst the captain is explaining the plan. Then we see a close up of a man with his organs coming out, he is screaming for hi ‘Mumma’. The camera shoots in several different directions to show the conditions of many soldiers. Captain miller is shown, in a long shot, dragginf a body across the ground. As he is walking another explosion goes of and the sound of destruction stops again. When captain miller falls over the sound of gun shots and explosions come back. The hand held camera follows captain miller as all the soldiers

Unified Themes free essay sample

Any person can tell that Edgar Allen Poe does a great Job drawing in the reader by using specific themes to add effect his short stories, The Cask of the Amontillado, Hop Frog, and the Tell-Tale Heart. The use of theme in his short stories makes the reader want more. His use of revenge in his short stories makes the reader more curious and raises the level of suspense. Poe does well in using revenge to keep the reader engaged. The narrators view in each of the story gives you the main characters view f the story, which creates a bias towards that character. In some stories the reader will feel the murder was Justified. First, Hop-Frog is the story of a crippled Jester who was pushed to the point to murder. His fool, or professional Jester, was not only a fool, however. His value was trebled in the eyes of the king, by the fact of his being also a dwarf and a cripple. We will write a custom essay sample on Unified Themes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hop Frog is a professional Jester whose Job is to humor the king by being a fool. One evening the King had decided to have a masquerade and have Hop-Frog and his dwarf friend, Trippetta, organize the characters and ostumes for the party. After he summons both of them the king makes Hop Frog drink a goblet of wine. After they are all intoxicated, Hop Frog planned to get revenge on the king and seven other cabinet members. He tricks them into chaining themselves for the people attending the masquerade, and make them look like great beasts. Hop Frog chains them up and covers them completely in tar and flax. Once the party starts, Hop Frog raises the Eight Chained Ourang-outangs thirty feet in the air and proceeds to set them on fire. He then climbs back up the chains and scapes out a window and disappeared with Trippetta. The theme of revenge in Hop- Frog plays a big role in how the story plays out. The use of revenge as a theme in this story does a great Job at keeping the reader engaged into the story. It makes the reader really want to know and think what is going to happen next. When Hop-Frog chains the King and his members up, it makes the reader curious about what he plans to do to them. In less than half a minute the whole eight ourang-outangs were blazing fiercely, amid the shrieks of the multitude who gazed at them from below, orror-stricken, and without the power to render them the slightest assistance. In this story the revenge is not thought out but more in the moment and under the influence of alcohol. Hop-Frog plans out this revenge because of all the times he was picked on by the king. He was sick of it all, so he planned to murder the king and under the influence of alcohol gave him the confidence to pull it off. The narrator as a witness to the events of the story also plays a big rol e in the story Hop-Frog. The narrators view throughout the story is on the negative things that happen to Hop- Frog. This creates a big personal bias and makes the reader favor the actions of Hop- Frog. It makes the reader feel bad for the main character and decide that the murder is Justified. The narrator is also a witness of all the actions that take place throughout threw the contents of the brimming goblet in her face. In this scene the narrator witnesses Tripetta trying to stop the king from making Hop-Frog drink alcohol, and the King ends up throwing his drink in Tripettas face. The narrator sees this and makes the reader feel bad for the two and wants to help them. Later, the narrator lso witnesses Hop-Frog setting the king and his cabinet members burned alive from the chandelier. The use of the theme setting creates a must-need image of the main character and his reason for the murder. The main character uses the fire as a dramatic element not only as a part of the setting but also part of the murder. The narrator uses the chandelier as a huge part in the setting as the place where the murder occurs. He uses the chandelier to present the eight members, then set them on fire and kill them all. And now, while the whole assembly (the apes included) were onvulsed with laughter, the Jester suddenly uttered a shrill whistle; when the chain flew violently up for about thirty feet-dragging with it the dismayed and struggling ourang-outangs, and leaving them suspended in midair betweenthe skylight and the floor. After he brings them to the chandelier he lights them on fire, giving the setting a dramatic element to draw the reader deeper into the story . Next, the Tell-Tale Heart is story of a madman who murders the old man he lives with because of his eye. The narrator opens the story and explains why he had to take the life of the old an. Whenever it fell upon me, my blood ran cold; and so by degrees-very gradually-I made up my mind to take the life of the old man, and thus rid myself of the eye forever. For seven straight nights he would stick his head in the room where the old man sleeps and would beam a light from a lantern at the eye. On the eighth night the old man woke up as the narrator stuck his head in the room. The narrator beamed the light later at the eye and the man was awake. This angered the narrator and scared the old man to the point where the narrator could hear it. The narrator hen burst in the room and smothered the old man with his mattress until it killed him. He dismembered the body and proceeded to put the parts underneath the floor boards of the house. When the police came to investigate the disappearance, he heard the beating of his own heart and the guilt caused him to confess to the murder. Another thing is that the use of revenge in the Tell-Tale Heart is kind of different than the other two stories. In this story, the form of murder is more premeditated and planned out than Just at the right time. The narrator had planned o take the life of the old man a week before killing him. And this I did for seven long nights-every night Just after midnight-but I found the eye always closed. He watched him for seven straight nights until killing him on the eighth. The use of revenge as a theme in this story keeps the reader wondering when he will kill the old man and how he plans to kill him. It keeps the reader wanting to read more and gets the reader more curious about what will happen. Another reason why the narrator killed the old man was out of self-guilt. After the murder was complete, the narrator heard he beating of his heart and felt so guilty for killing the old man he confessed. The narrator couldnt handle hearing the beating of his heart because it sounded Just like the old mans when the narrator killed him. The narrators view in the Tell-Tale Heart was also the same as the others. It created a personal bias that made you think that that the murder wasnt as Justified as the others. In this story he murders this poor old man because he was bothered by one of his eyes. One of his eyes resembled that of a vulture-a pale blue eye, with a film over it. The theme of the narrators view n this story makes you want to believe that the killing of the old man is for the better. It tries to make you feel that its fine and its no big deal. Another thing on the narrators view is he watched the old man every night. He stood by the door in the floor and had it cracked Ju st enough to see him. The use of setting is a theme that plays a big part in Poes the Tell-Tale Heart. In the Tell-Tale Heart the narrator uses the darkness to murder the old man. It gives the main character a more secretive nature when he is using his setting to scare the old man. The setting is also a big art after the murder has taken place. The old man sleeps in a large room that only has an opening in the floor to enter and leave. This gives the narrator an easy way to murder the old man. After the main character kills the old man and dismembers him he proceeds to bury him in the floor boards. l then replaced the boards so cleverly, so cunningly, that no human eye-not even his-could have detected anything wrong. The place where he hides the dismembered parts is very significant. When people come around to ask about the old man it ends up that they are standing right above im. The writer uses the setting to reflect the details throughout the killing. Also, the Cask of the Amontillado, the story of a man wanting revenge on another man, who supposedly ridiculed him thousands of times. The evening starts at dusk during the madness of a carnival where the narrators victim had already been drinking too much. There he decides to enact his revenge on the intoxicated Fortunato by using Amontillado. He draws his victim in saying he Just received a large cask of wine called Amontillado. As you are engaged, I am on my way to Luchesi. If anyone has a critical urn, it is he. The narrator says this to get Fortunato to come with him and he ends up agreeing. He follows the narrator down deep into the catacombs underneath Paris. The narrator gets Fortunato to go into a room far at the end of the vaults and chains his victim to the wall covered in skulls and bones. He then pr oceeds to brick up the room so no one can enter and find the chained Fortunato. The story ends with the narrator putting the final brick in place, closing the room for half of a century of nothing disturbing it.

Alcohol Essays (653 words) - Drinking Culture, Alcohol Abuse

Alcohol Essays (653 words) - Drinking Culture, Alcohol Abuse Alcohol Alcohol Alcohol is a drug, but unlike most of the other drugs, it is socially accepted and is legal. Alcohol is bad for you and does have long term affects associated with it. Such as the long addiction to it, effects on the body, and the social interaction effects. Alcohol, and alcoholism is common in America, but drinking is more common around kids. Social drinking, a term kids and drinkers have come accustom to, is defined by one standard drink per hour, and no more than 3 per day, but some people just socialize around people that drink as heavily as they do and confuse that for social drinking. Addiction to alcohol can be acquired easily if not careful, binge drinking and family history are all keys in the identification of addiction. Family history could be linked to alcoholism by finding out if your family had problems in the past with alcohol, and it is determined by studies that genes have effects on alcohol. Alcohol is a drug, but legal unlike the other drugs on the street. In my opinion, all drugs are all harmful to the body, and can cause serious problems to you, and people around you, in the long run. Alcohol can effect the body in multiple ways. The tranquilizing effects of being drunk acts like a stimulate, but is a depressant, and causes the brain to lower self control, impairs vision and other senses, and effects bodily coordination. This tranquilizing effect is caused by the consumption of alcohol which in turn may cause serious effects on the liver, heart, and the brain. The alcohol consumption effects these organs, and has an overall personality change when signs of alcoholism begin. Alcohol overall has a detrimental effect over the body and the mind. I do believe alcohol is a drug and like other drugs which are not legalized in the U.S. it is still really bad for you. Also from alcohol a big risk is in evolved with drunk driving and getting alcohol poisoning. Both of these possible consequences are a big factor when someone drinks irresponsibly. Drunk driving accidents, and death, happen too much to not notice, but to know that drinking is a big cause of deaths in the year. Alcohol poisoning has a great chance of killing you because the effects are the usual drunken depressant effects but it slowly gets worse as you slip into coma, and if not taken care of, death will emerge. Social drinking and the effects one can have on someones personality is usually a drastic change. From this I mean I can speak from experience, one of my friends is an alcoholic from my perspective. Every chance he gets he drinks. When he drinks, his personality, and sometimes he, does somersaults, and changes into a mean self centered alcoholic. But anytime hes not drunk, he seems normal. Close interaction would prove that he has a personality problem, and a severe attitude. What I am trying to say is that my friend is my friend, no matter what problems he has, and hes going through counseling, and Alcoholics Anonymous (AA) classes, yet still he struggles to stay sober,even though hes giving it all he has. Alcohol is in no means a good drug. From what I know, and have experienced, alcohol is just an open window for a long list of problems and difficulties, and seems to make growing up harder. It leaves the body susceptible to doing bodily harm, to self, or to others, by not being sure what it is that you are currently doing, and why someone would want to risk there chances of death, and life long hardship is beyond me. Alcohol is a drug which is now is legal in the U.S., and if that changes, it will, in my opinion, advance our society mentally, and make us stronger, in the body and in the mind

The Role of Lead Teacher Research Paper Example | Topics and Well Written Essays - 3000 words

The Role of Lead Teacher - Research Paper Example 11). The majority of contemporary schools functions under a continuous improvement model and is publicly measured by student achievement test results. The transformation of schools to function under more progressive models relies heavily on leveraging the expertise of the classroom teacher to extend beyond the traditional roles of individual classroom impact on students, and to include new roles in leading school reform efforts as part of a community of learners (Crowther et al, 2002). Faculty involvement in decision making, through administrators sharing their power with the teaching staff, is a way to create collaborative culture and promote student success, especially in traditionally failing schools (Papalewis and Fortune, 2002). Empowerment void of professional community is not enough to bring about needed changes in our schools. Empowerment has "proven insufficient to change teachers relationships to their work in many settings" (Louis and Kruse, 1995, p. 13). Many teachers have leadership qualities that have not yet been recognized but may be a key to transforming schools and communities (Crowther et al., 2002). Documenting the perceptions and experiences of lead teachers who are involved as agents of change can reveal insights about the nature of teacher leadership, the roles that lead teachers assume, and the impact of their involvement in educational change. Careful and critical examination of teacher leadership is important since it is perceived as bein g critical to so many current school reform initiatives (Miller, et al., 2000). PURPOSE OF THE STUDY Buckner and McDowelle (2000) reported that teachers are in a unique position to influence school reform efforts, however "teacher leadership is a concept that often lacks clear definition" (p. 35). As teachers play a greater role in the changes schools make, there is a need to better define and describe the concept of lead teacher and teacher leadership (Miller et al., 2000). Katzenmeyer and Moller (2001) stated, "teacher leadership is essential for the level of complex change schools face. In order to advance these roles for teachers, it is necessary for proponents to be clear about what teacher leadership looks like" (p. 4). Various reform efforts in modern education have recognized teachers' professional development as central to the reform efforts and have called for new ways of organizing and supporting teacher work. Providing insight into the role of lead teachers as participants in a distributed leadership model by documenting their perceptions, describing implementation activities, and identifying and analyzing the impact of their roles in modern education will help to understand the perspectives of contemporary education and learning. This deeper understanding is needed to help guide reform efforts and provide for a more enlightened conversation regarding teacher leadership so that administrators can 'identify, develop, and support lead teachers in their schools" (Buckner & McDowelle, 2000, p. 36). Therefore, this paper aims to investigate the effect of the lead teacher in changing and improving school management, learners' performance and teaching practices. LITERATURE REVIEW In the current literature the term "lead teacher" (or "teacher leader") is ill defined. It is used to discuss teachers who unofficially engage in a leadership role in activities that

Write your own recommendation. What makes you different from other Essay

Write your own recommendation. What makes you different from other applicants - Essay Example Good communication skills are an indispensable asset (Buzzle). I possessed great verbal and written communication skills. Throughout my high school tenured I have excel in exercises or problems in which I had to demonstrate verbal skills. I have always been very good at oral presentations. I love to write and my technical writing skills are excellent. College prepares a person for the ultimate goal of becoming a part of the workforce. A trend that has influenced the behavior of people in the workforce is a shift from individualism to teamwork. â€Å"The concept of teamwork is very important to the success of any team† (Brianmac). I am a team player. My team skills will enable me to succeed in college. I am an outgoing person and I listen well to people. I like helping people and cooperating in order to get the job done. During my future college career I plan to use these skills to help out my fellow classmates in any way I can. Another attribute or skill that I possess that ma kes me an excellent candidate is my leadership skills. When I have worked in team projects I typically served the role of team leader. I am a hard worker and a dedicated student. Work Cited Page Brianmac.co.uk. 12 December 2010. â€Å"Understanding the Importance of Teamwork.†

Models and Practices to Support Children with Disabilities

Models and Practices to Support Children with Disabilities Special Education Needs Course Level 3. Assignment number 1. Part 1 Outline the legal and regulatory requirements for children with disabilities or specific requirements. Regardless of the circumstances all children have rights to be treated fairly and lawfully. Unfavourable treatment could include, Direct discrimination- could include refusing a child access to the setting. Indirect discrimination- maybe only display information in one language. Discrimination due to disability- children having fewer opportunities to take part in activities than other children. Children with special educational needs or disabilities also have additional legal and regulatory requirements to promote inclusion and protect from discrimination. These include, The Equality Act 2010 allows children to receive the same access to public and private services. Making accessible to all, i.e. ramp or braille. This promotes equal opportunities and inclusion for all children. The Children’s and Families Act 2014- this is a single assessment process that will support children from 0-25yrs. This is an EHC- Education, Health and Care plan. This act requires children and families to be involved in decisions about their care. It also places a legal duty for schools to provide appropriate support to children with medical conditions. Special Educational Needs and Disabilities code of practice: 0-25yrs. This provides guidance on policies and procedures that are set out in part 3 of the children’s and families act 2014. Organisations using this are, all local authorities, NHS trust, Local early year’s providers and independent and specialist schools. The principles underpinned in the code are, Views and wishes of the child and carers. Taking part in discussions and getting the information and support to make the right decisions. Give support to achieve the best possible outcomes. When following these principles the support hopefully will lead to partnerships providing quality support for all who have disabilities and special educational needs. The code of practice aims to remove barriers to learning for all children and that early identification and intervention from all services can support them. The United Nations Convention on rights of the child. This document give rights and entitlements to all children regardless of circumstances and their needs. There are 54 articles that explain the rights. Some examples are, Article 12- states the views of the child should be listened to and respects. They do not give authority over adult views but can be taken into account. Article 23- outlines that children have rights to receive special care and support to enable to live full and independent lives. Article 31- responsibility to be able to play freely within the environment. The Unites Nations Convention on the rights of persons with Disabilities. Human rights treaty that gives rights to disabled people. It outlines ways of reducing the barriers. Article 7 outlines for children what must be taken into account, All necessary measures should be taken into account to have full participation as others do. Primary consideration should be in their best interests. Should have rights to express their views and opinions that affect them, and to be taken seriously. The Special Educational Needs and Disability regulations 2014- this came in to effect on the 1st September 2014. It sets out the requirements for local authorities for accessing children and young people’s needs and drawing up their EHC. It requires them to consult with parents and to keep all involved in the care informed throughout the whole process. A reference to this is taken from, (Ref, Dovenston. M. (2006) Primary Special Educational Needs, Exeter. Learning Matters Ltd). It says that it recognises that parents hold key information and have a variety of unique skills, knowledge and understanding about their child. This can provide a good balance of information needed to get the child the best. Part 2. Explaining the importance of working inclusively with children with disabilities or specific requirements. It is important to promote equal opportunities for children by having an environment free from discrimination. All children should have the opportunity to be educated within a mainstream setting with children of all mixed abilities. Having a child-centred approach will help to meet their needs and strengthen the child. Example, visual timetables, signs in different languages. Access to the whole school through ramps. All these are use at the school which I work at. Two models of disabilities are: Medical model disability, this is when it is seen as an illness. They are labelled by their condition. As they focus on the disability, strengths and interests of the child can be over looked. Social model disability, this recognises that everyone has rights. Attitudes towards disabilities is from ‘society’ not the individual. Ways of promoting inclusive practice are: Respect the child. Empathy demonstrated by practitioners. Children are empowered. Their interests are at the centre of your planning. Examples, using the Individual Education Plans (IEPs) and Annual reviews to get together to discuss these. Good equal opportunities which are a legal requirement, which is not optional, will promote inclusion within the setting. Some of the stratagies used are listed below: Make everyone feel welcome. Respect and value the individual. Plan using their interests. Resources and materials used to promote a positive image. Practitioners to display positive attitudes. Deal with discriminatory language and behaviour in the correct manner. Part 3. The benefits of working together with parents and other professionals. When you are involved in providing care and support for children, parents must be consulted and involved. This will provide insight to have the children are at home, and it is respectful to the family. Along with parents the use of external agencies provide help. Examples: I have contact with a special school who provides information to help me provide the best for the child I work with. The SEND Code of Practice gives an outline of the principles that are needed to maintain a positive working relationship with the parents: Consult with the children and parents when reviewing services All providers should support parents contributing to the reviews of the EHC plans. Make arrangements to provide advice and information to the children. These are all from the new SEND code of practice 2014 0-25yrs. There are still a number of principles from the 2001 paper which are in use. These are, Use parental knowledge of relationship with the child. Focus on strengths as well as their needs. Be aware of their feelings. Make sure parents are aware of and understand procedures and give documents well in advance of any meetings. Respect differing perspectives. Respect needs of the parents. The need to be flexible and also structured within the meeting. Working with other professionals and agencies you can provide opportunities to gain more knowledge and other strategies to help in providing professional care to the children in your care. In school you will have a designated person who is in charge of the SEN children. They are usually referred to as the SENCO, (special educational needs co-ordinator.) they are responsible for providing support for those who need it. My job is to support the learning of a child one to one, who has learning difficulties. I work and liaise with the SENCO worker on a regular basis to ensure we are providing the best support and care for him. Together we have tailored a literacy programme, and we have used outside agencies to provide this material. These are: Speech and language therapist, and a Special school who have given us programmes to use. (Ref, Dovenston.M. (2006) primary special educational needs, Exeter, Learning Matters Ltd) says,’ It is important to listen communicate, take advice and share information with all relevant parties, but always maintaining confidentiality’. Other professionals which can be involved in care for children are: Physiotherapist – to meet the physical needs of the children. Provide exercises and treatment. Speech and language therapist – devise a programme involving parents and practitioners to use with them. Health visitors – provide advice and support and help to educate families. Paediatrician – used to diagnose a condition and possibly refer to other agencies General practitioner – usually first point of contact and they will usually make the referrals. Social worker – have the role of provide safeguarding and protection to children. Also providing guidance and practical help for families. Together all professionals, practitioners and parents will help to provide the support, knowledge and care that a child needs. Part 4 How practitioners can adapt existing practices to support children with disabilities or specific requirements. During the last year or so a number of pieces of legislation has been changed or undated, this includes the SEN code of practice 0-25yrs. This means that all establishments who use these must take responsibility to make sure that the environment is a high standard to provide the care needed. Taken from, (www.eenet.org.uk 19.10.2014) they say that they should, Adapt to meet the requirements within the legislation. All materials and resources are age and stage appropriate. Display positive attitudes. Inclusion within the learning environment. Have early intervention. Have positive role models. The environment is an important aspect. Children need to have appropriate access to the buildings, through ramps, security, high and locked gates. Having the correct equipment, tables chair etc. when choosing an activity to do think about how it is going to take place, if on floor can all taking part or can it be moved onto the table. If a child has a visual impairment do they have the appropriate equipment to use? Visual timetables can help children. I use one of these for the child I work with. Having positive attitudes towards all provides an image for all to follow whatever their needs may be. Children like to do things for themselves, but due to their disability they may find it difficult, for example going to the toilet, getting dressed and undressed. Fastening zips. Velcro is good and gives them confidence to do things for themselves. Some children don’t know how to express themselves and their feelings in an appropriate way. Again I have had this problem. I have made and used a number of flash cards which have different faces on them which represent an emotion. I get the child to show me the card if they need to. They do contain a word explanation. If a child has a physical impairment provide activities that allow them to be at the same level. Have room for them to move without injuring themselves safely around the classroom. For those with sensory impairments try not to change the layout without telling them and showing them (work through it with them). If possible try and keep the floor space clear of obstacles and always supervise the child through any activity. Providing activities that are too easy is the same as giving them something too hard. Through your assessment and judgment you will know the level/ stage which the child is at and you can plan your activities around this using differentiation. Another example is the tailored literacy programme which I use. Giving the children confidence to achieve even the smallest thing will encourage them to do more. Appendix. References used in this assignment are: Course material for assignment number 1. Own experiences from the school where I work. Website – www.eenet.org.uk 19.10.2014 Books. – Doveston.M. (2006) Primary Special Educational Needs.Exeter. Learning Matters Ltd.

Electric vs. Gasoline Essay

Nowadays, people all over the world do their best to live greener and not contribute to global warming. An invention that is meant to help reduce the amount of toxic waste that is polluting the environment nowadays is that of the electric car. But is electric really so much better than gas? Electric cars are emission free, compact and lightweight, and three times as efficient as gas engines. Compared to gasoline cars, electric car motors are very efficient, converting over 90% of electrical power supplied into motion. Still, there is about a 50% chance in the United States that burning coal, which, in turn, severely harms the environment, generates the electricity that is used to charge the batteries of a plug-in electric vehicle. Another advantage of an electric vehicle, is its durability: except for the fact that it has lower emissions, the electric car is in no need for oil changes or tune-ups, and with regenerative braking, brakes last longer. The gasoline car, on the other hand, has to deal with part failures associated with belts, hoses and cooling systems. The gas-powered car has a fuel tank, which supplies gasoline to the engine. The engine then turns a transmission, which turns the wheels. An electric car functions just a little differently than the gas-powered one: in comparison, it has a set of batteries that provides electricity to an electric motor. The motor then turns a transmission, and the transmission turns the wheels. When it comes to safety, although the weight and the bulk of the batteries make the electric vehicle heavier compared to gasoline vehicles and takes up more interior space, it is proven that the occupants of a heavy vehicle will, on average, suffer fewer and less injuries than the occupants of a lighter vehicle. Yet, although having an electric car has so many advantages, there are, as associated with all things, a few disadvantages that could make the ownership of an electric car somewhat challenging. Electric cars tend to require long recharge times. This means that the car cannot be used while the battery is charging. Also, the electric car has been known to be extremely expensive to purchase – the costs should break down outside the warranty coverage. The battery, too, has to be charged for at least 12 hours (a time which can only be done overnight, if one travels a lot by car), and there are few stations that make it possible to charge, other than your own house. In the end, it is all up to the individual to make the decision: if one is determined to help save and protect the environment, and is willing to take up the costs and time and effort it takes to charge the vehicle . Bibliography: http://truecostblog. com/2009/01/04/electric-vs-gasoline/ http://www. weatherimagery. com/blog/electric-vs-gasoline-vehicle/ http://www. ehow. com/about_5456046_electric-vs-gas-cars. html http://auto. howstuffworks. com/hybrid-car1. htm http://www. articleinspector. com/articles/452/1/Learn-Pros-And-Cons-About-The-All-Electric-Car/Page1. html.

Comment of the way Blake uses imagery in Songs of Innocence andSongs of Experience Essay

Comment of the way Blake uses imagery in Songs of Innocence and Songs of Experience to give different perspectives on the human condition. Blake portrays very different views on the human condition in Songs of Innocence and Songs of Experience by using imagery. He uses different sorts of imagery to build a picture in the readers mind. Blake may intend to use language to associate words to a larger picture, perhaps by using connotations. This method adds a lot of depth and meaning to the poem. An example of this can be found in ‘LONDON’. The use of the word ‘blackning’ may appear simple and straighforward, yet Blake may of intended this word to have several meanings. Black is a sinister colour which may be associated with evil, as well as suggesting Londons filth. This foreboding connotation would complement the poems tone and imply rather pessimistic views on the human condition. Blake often uses bold and striking descriptions, which appeal to the readers imaginations and often helps them relate to the poems setting, characters, or overall meaning on a more personal level. In ‘Nurse’s Song’, Blake builds an idealised setting in the readers mind. This gives a happy and postive view on life, by describing a setting typical of dreams, or fairy stories in which evil is non-existent. This is a huge contrast from the descriptive language used in poems from Songs of Experience. Here, stronger and perhaps more realistic and brutal images are portrayed. For example, in ‘The Tyger’, the first two lines set a very specific scene. ‘Forests of the night’ is a fairly simple yet strikingly threatening line. A dark forest is the place the reader would least like to be, especially accompanied by a tiger. The use of alliteration, ‘burning bright’ emphasises the harsh and strong ‘b’ sound, and helps set the scene. Perhaps this use of the word burning is supposed to put the idea of hell into the readers mind. The physical and mechanical language used later on is extremely vivid, and one cannot help associating this with the industrial revolution, which would of been occuring at the time Blake wrote his poems.